Strategic communications planning, consulting, and coaching. Experts in crisis planning, prevention & management, issues management, presentations, media Interviews, analyst meetings, testimony

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Experienced
At Helping Build, Enhance And Protect Reputations

When you select us as your strategic communications partner you can be assured that everything we do will be aimed at building, protecting and enhancing your brand and your ability to compete. You won't find us offering tactics in search of a strategy. We can help you:

	Prepare and execute strategic communication plans designed to meet your to business objectives.
	Prevent, plan and manage crises. We can work directly with you or in conjunction with legal counsel (we have significant experience in assisting law firms with clients in crisis).
	Manage issues in a manner that will keep you ahead of the competition and prevent crises.
	Analyze your audiences and develop plans and messages to reach them.
	Address immediate communications challenges through expert advice and counsel.
	Present your ideas more effectively through our customized coaching and training in a number of formats ranging from employee communications, analysts meetings and testimony to media interviews, presentations, crisis communications and sales efforts.

The Aronson Partnership, Inc.
PO Box 211211 w Eagan, MN 55121-2611
phone: 651-452-0900 w fax: 651-454-8050

service@aronsonpartnership.com

21st Century Communication

The Problem:
Clutter, defensiveness and a lack of clarity

No matter what the communication situation you are going to be one of many competing for the attention of your audience. People's minds are full of information, misinformation, useless information and tasks. They are, at any given time, thinking about terrorism, kids, financial security, world and local affairs, jobs, grocery lists and watering the tomato plants. Your choices? Either you break through the clutter or become part of it.

The Solution:
Strategic, Focused, Clutter Busting Communication

Unless there is potential for a significant return on your investment you should never spend a dime on communication. And -- the only way you will find that potential is if your communication efforts follow your business strategy. That's where we come in.

We have helped clients plan for and successfully present their ideas at product launches, analyst meetings and conference calls, congressional/regulatory agency testimony and sales proposals and pitches. Our crisis communications expertise has proven its value scores of time in situations ranging from product recalls, to government investigations, patient safety issues and activist confrontations. The Aronson Partnership has prepared executives for interviews with every major broadcast and print medium, trade publication and professional journal in America and many around the world.

What we do for our clients yields results. Besides making significant contributions to healthier bottom lines, our approach to communication can save enormous amounts of time, effort and money. Meetings will get shorter, there will be fewer of them, e-mail traffic will be reduced and productivity will increase When everyone is committed to effective, thoughtful communication everything gets better.

Our commitment to excellence, our flexibility, and our customer service make us the logical choice for national and international corporations, government agencies, non-profit firms, and professional associations. In addition, the specialized services of The Aronson Partnership can add value and increase the range of services that public relations and marketing firms offer their clients.